In a world where advertising at times becomes overwhelming, consumers will often turn to word of mouth suggestions from friends with similar interests, or naturally gravitate in the direction of a business that appeals to them on their foot paths around the city.
This was the case when I discovered the Hereford Beer House. A friend who is always on top of what is happening around the city uploaded a picture on Facebook of an Oregon ale they were enjoying at the Hereford Beer House…the rest is history. I immediately made a beeline for West Street on a quest to find out what it was all about.
I wasn’t disappointed, the Hereford Beer house has an inviting chic exterior, and the interior vibe feels as avante-garde as the owners, Johnny Bright and Amelie Varin. There is a lovely bar and window seating so you can enjoy your craft ale and people watch simultaneously. Towards the back you will find a cooler packed with craft beers and ales – like heaven.
“When the barrel is empty, that particular beer/ale is no longer on offer, and they will bring out a new brewery’s liquid gold to offer the anticipating craft enthusiast. I really love this concept, it is like a beer festival all year round”
You will find yourself standing their ages, intrigued by the unusual selection of international beers and ales, their beautiful branding and the thought through fusions concocted by these enticing breweries. A candy shop for adults.
This young couple that consists of Amelie Varin from Marseille, and Johnny Bright from London, love beer so much that their first date found them in the Southampton Arms in Kentish town forming a beer alliance…the rest is history.
The clientele, which consists of an eclectic crowd of craft connoisseurs ranging between the ages of 20-55, find appeal in the unique variety of craft beers and ales this couple expertly and passionately select, also the pretentious-free atmosphere.
They happily and expertly guide you through their frequently refreshed selection, and have done so for many who are too embarrassed to admit, they don’t understand what craft beer means. These two love to talk beer so you will certainly head home with a selection you cannot wait to crack open, and a bit wiser.
My favourite aspect of how they run their business is the beers on tap. When the barrel is empty, that particular beer/ale is no longer on offer, and they will bring out a new brewery’s liquid gold to offer the anticipating craft enthusiast. I really love this concept, it is like a beer festival all year round.
You can drink in or take out (bottles only), and there are a few classic they always have in stock such as Chimay (Belgium), Anchor Steam (Northern California), Tribute (UK) and a few others -meanwhile keeping the rest of the rotation interesting. They also stock local ciders.
Small independents like these are making Hereford its own destination for outsiders, and making life a little more interesting for locals. I have said it before, West Street is a great independent hub in the city.
The prices are by no means cheap, but are not by any means astronomical. The price is standard for imported craft ales, which I actually think are affordable. Consider what you pay for a cocktail where you never know if you will end up with something watered down and disappointing, therefore regretfully paying out your hard earned pence.
Hereford City Centric is grateful they made the move to Hereford. Luckily, they have no problem finding patrons who are passionate about their business; the type who just know through a keen sense, that they are there and seek them out. We certainly give them a thumbs up.
Hereford Beer House, 65 West Street, Hereford HR4 0BX
Photography by Jonathon Paul of Horizo Images, www.jonathonpaul.com