What’s in the Window? Vintage Couture on Church Street

Vintage Couture Church Street Hereford Pre Loved Couture

Vintage Couture specialises in pre-loved designer luxury brands, antiques and special curiosities. You can pick up a pair of Stella Mc Cartney Heels, a Chanel  cocktail dress or a Tory Burch hand bag not available anywhere else locally and at half the original price.  It is a most alluring situation for lovers of all things beautiful. Do bear in mind, there is usually only one of each item, which means if you love it, take it home!

Vintage Couture is located in Hereford’s beautiful Independent Quarter which has the most stunning view of the Hereford Cathedral

Vintage Couture

14 Church Street, Hereford, Herefordshire  HR1 2LR


Second Hand black and white chanel dress vintage couture, herefordChanel Oxford shoes second hand vintage couture, Hereford

This series is all about honouring our local independents who endeavour to bring you beautiful products and unique services or experiences. When I ran my beautiful children’s boutique in Worcester, my routine involved turning the door sign to OPEN as soon as I walked through the door, putting my bags, coffee etc down, then standing outside in all weather to assess the window display in the sunshine, pouring rain or freezing winds. Was the light doing justice to the colour story or prints in the window?  Were people looking in? Turning their heads when walking by?  Making comments?  I often heard people reacting to the shop and it gave me a warm glow inside. That is what it was all about. Perhaps it can be considered people pleasing, and I am humble enough to agree.

Window Display by Michelle Cuadra , Creatie Director of Hereford City Centric
My beautifully planned and coordinated windows. They were never the same from week to week.

Some nights, I tossed and turned over an impromptu inspiration. That window was crucial advertising for the shop, made people smile, and of course improved the street it was on, pulling in new businesses. Even rowdy teenage boys would pause a moment and take in all the whimsical glory. My message was coming across gracefully, yet loud and clear. The visual effort was of utmost importance on many levels.

I often wonder what certain businesses are thinking.  The lighting is all wrong, the floor plan is confusing, you cannot locate prices, old merchandise and shelves are covered in dust, the air smells mouldy and rancid, the windows are greasy, the merchandise is a complete mess, the staff aren’t interested and make you feel like you are disturbing them…and on and on.

Alice in Wonderland Vintage Kit children's clothing window display
Vintage Kit Children’s Clothing Alice in Wonderland themed window. One of my favourite English children’s brands. Keep it interesting.

I often browse the shops for inspiration and take note of future purchases in my head….that is until I get the cold shoulder for not actually making them a sale. So wrong! All of it!!!  There is no room for any of the aforementioned shops in this blog, unless under extraordinary circumstances. No, never mind, there is no room at all.

Hereford City Centric aims to celebrate the local city centre businesses who take the time to dress their windows, and take pride in their displays through out the interior. This can include a street or market stall, a pop up space, a food truck, pubs, cafes, restaurants, studios, beauty salons..all of it!!!  We are here to showcase Hereford independents and expose the public to a different perspective, as well as help them on their shopping journey.

Author: M Cuadra

LA transplant living in England with 23 years experience in the fashion and makeup industry. As a Beauty, Fashion and Culture Blogger who loves punk, indie, grunge and live music in general, it's important to engross oneself and co-exist in these mediums to keep a cutting edge perspecitve that produces inspiring work for generations to come.

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