Fodder Opens Promising New Bodycare & Wellbeing Venture in Hereford’s Charming Independent Quarter

Body Fodder, Hereford Independent Quarter, Church Street, Hereford Cathedral

The arrival of the new Body Fodder in Hereford city centre’s Church St. Independent Quarter demonstrates a rise in the demand for environmentally-friendly beauty pro-ducts, and also growth in the apothecary approach to the wellbeing market.

This is certainly not a new idea, but with social media pumping out information warning us about parabens and over the counter products that are laden with unnecessary preservatives that do more harm than good, and a growing number of earth and vegan-friendly businesses developing an innumerable variety of organic wellbeing ranges that have been tried, tested and proven to work, the industry has found its footing in a big way.

Body Fodder is the extension of the city’s local independent organic food grocer, Fodders, who have accrued quite a loyal following. Their competitive prices and knowledgeable, warm customer service standards extend to the new business venture located just across the road.

“I instantly imagine a family harvesting their own herbs and pressing oils from them in a beautiful little kitchen located in a barn or cottage somewhere. These companies after all are the quintessential essence of the cottage industry”

Wild Sage and Co. popular rose clay and honey face mask available at Body Fodder Hereford

It makes complete sense that Fodder has chosen to expand into this industry since they already have the clientele that will definitely support any of their endeavours, and there is only so much room in the location they originated in. Adding to that, it is a charming and desirable part of Hereford to expand in.

When I arrived at Body Fodder I was immediately drawn to it, and the aromas as you walk by are enticing! I was rather excited being a beauty reviewer and supporter of independent businesses in the city. With the arrival of each new independent, a mark of character is added to Hereford city centre’s more out of the way destinations.

Certainly places like Body Fodder would never afford to establish themselves in the Old Cattle Market, which contrary to its name, houses the shiny new, larger corporate shopping destinations duplicated a thousand times over around the country who are more concerned with number forecasts than an intimate relationship with their customers. Just think of the times you were greeted with averted eyes by an employee bothered by you reaching out for assistance, or the chaos on the rails and shelves with no one willing to help you maneuver around it all.

Lavera Lipsticks come in a beautiful range of colours. Pick them up at Body Fodder.
Lavera Lipsticks come in a beautiful range of colours. Pick them up at Body Fodder.

It was a bit of a nervous time at Body Fodder the day I arrived since they had just opened, but the shop assistant was unphased and an absolute doll patiently and rather proudly informing me of all the products I was inquiring about with the intention of collecting products and brands in my head to review. She was happy to help.

The wonderful philosophy behind Body Fodder is that among more coveted national and international brands they stock lines produced in this and other nearby counties! I instantly imagine a family harvesting their own herbs and pressing oils from them in a beautiful little kitchen located in a barn or cottage somewhere. These companies, after all, are the quintessential essence of the cottage industry, or at least that is where they begin until demand becomes so great they have to expand to more convenient and cost effective production facilities.

They also stock a variety of everyday necessities such as toothpaste, feminine supplies, a great selection of men’s products, and infant and toddler organic brands which include nappies and products I swore by when I used them on my daughter. They carry more than you can imagine and a variety of brands to choose from in each category.

So I went around sniffing, snooping, dabbling, sampling and questioning as I often do when I am trying to work out these businesses – I wonder what they think I am doing as I usually catch them in a rush off to some other appointment or half clothed in bum attire because dressing up takes too much time for someone like me, or I am just too exhausted to care (It also happens that I am a music promoter in the evenings) – anyway, during this ritual I was fortunate to meet the Lavera representative who was another sweetheart. Can I just say, this added to the fun element of the experience because us ladies love our beauty products.

Mens Products at Body Fodder including Vegan condoms!

Lavera are a German company that have built a strong reputation for themselves in the organic body care industry. I was handed some lovely products to sample and will be sharing the reviews with you as I go along. I am more than happy to be your guinea pig, I have always suffered from sensitive skin and have found ways around it, but just know I will be the first to complain if the product is not formidable. In other words, I am happy to come up in boils for your sake readers.

I know, I am a fool like that, but in the end I know I am doing a good deed. Body Fodder also stock Lavera’s range of cosmetics and the lipsticks look pretty hip. Look out for those reviews too.

Body Fodder, Palm oil-free Vegan Soaps by local Herefordshire company Chaaboo
Palm oil-free Vegan Soaps by local Herefordshire company Chaaboo

Some of the other brands and products I came across that caught my eye were Chaaboo, a Herefordshire based company that produce these beautiful little vegan soap bars which are palm oil and cruelty-free and come in a variety of tea scents like Green Tea, Early Grey, Rose Tea, Lilly of the Valley Tea (my favourite), Chai Tea, Frankincense & Myrrh (my 2nd favourite), etc. They really are so fragrant and creamy and cost £2.50 for 45g, so a little affordable luxury you can treat yourself to sometimes, and they make sweet like token gifts.

Video about the Wild Sage & Co. products in Body Fodder

There is also a great selection of Dr. Bronner and Kingfisher toothpastes, herbal hair colours and they stock another local brand called Wild Sage & Co. who have some pretty fantastic skin care products in their diverse range, such as, the rose clay and honey face mask, a frankincense and shea balm, and charcoal detox and Himalayan salt bars – to name a few. Are you following me guys? These products are exciting and are sourced locally.

In the end, I have to give an all around 5 stars to the new Body Fodder based on the 5 points I consider when reviewing a  business: Customer Service, Selection, Quality, Price Points and Store Presentation. They receive an extra star for ethos. 6 stars!

The venture is not complete, Body Fodder are in the process of building treatment rooms on the first floor. Soon Church street will be a one stop destination where you can stop for a coffee and lunch at one of the many independent high-quality cafes located there, buy organic vegetables and food supplies at Fodders, and stock up on beauty products after having a revitalising beauty treatment.

All you need to do after that is head over to some of the newer independent establishments just a couple streets away featuring locally made spirits, craft beers and produce to make for a complete Hereford experience. If you are lucky, you may even be serenaded while you shop by some of Herefordshire’s talented buskers.







Author: M Cuadra

LA transplant living in England with 23 years experience in the fashion and makeup industry. As a Beauty, Fashion and Culture Blogger who loves punk, indie, grunge and live music in general, it's important to engross oneself and co-exist in these mediums to keep a cutting edge perspecitve that produces inspiring work for generations to come.

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