The arrival of the new Body Fodder in Hereford city centre’s Church St. Independent Quarter demonstrates a rise in the demand for environmentally-friendly beauty pro-ducts, and also growth in the apothecary approach to the wellbeing market.
This is certainly not a new idea, but with social media pumping out information warning us about parabens and over the counter products that are laden with unnecessary preservatives that do more harm than good, and a growing number of earth and vegan-friendly businesses developing an innumerable variety of organic wellbeing ranges that have been tried, tested and proven to work, the industry has found its footing in a big way.
Body Fodder is the extension of the city’s local independent organic food grocer, Fodders, who have accrued quite a loyal following. Their competitive prices and knowledgeable, warm customer service standards extend to the new business venture located just across the road.
“I instantly imagine a family harvesting their own herbs and pressing oils from them in a beautiful little kitchen located in a barn or cottage somewhere. These companies after all are the quintessential essence of the cottage industry”
It makes complete sense that Fodder has chosen to expand into this industry since they already have the clientele that will definitely support any of their endeavours, and there is only so much room in the location they originated in. Adding to that, it is a charming and desirable part of Hereford to expand in.
When I arrived at Body Fodder I was immediately drawn to it, and the aromas as you walk by are enticing! I was rather excited being a beauty reviewer and supporter of independent businesses in the city. With the arrival of each new independent, a mark of character is added to Hereford city centre’s more out of the way destinations.
Certainly places like Body Fodder would never afford to establish themselves in the Old Cattle Market, which contrary to its name, houses the shiny new, larger corporate shopping destinations duplicated a thousand times over around the country who are more concerned with number forecasts than an intimate relationship with their customers. Just think of the times you were greeted with averted eyes by an employee bothered by you reaching out for assistance, or the chaos on the rails and shelves with no one willing to help you maneuver around it all.